Eredivisie

LaLiga and the Eredivisie, the governing bodies for the top divisions of Spanish and Dutch club football, have agreed licensing deals with First Touch Games (FTG), the developer of mobile football game…

Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league

The Eredivisie, the top tier of Dutch club football, has extended its partnership with sporting goods manufacturer Derbystar, its official match ball provider. The deal will run for three seasons

Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands

Dutch Eredivisie football club Ajax has renewed its sponsorship deal with bicycle and scooter tyre manufacturer Cheng Shin Tire.

US sportswear manufacturer Under Armour has agreed a multi-year partnership with Dutch Eredivisie football club AZ Alkmaar.

Gym chain Basic-Fit has renewed its shirt sponsorship deal with Dutch Eredivisie football team ADO Den Haag for the 2015-16 season.

FC Twente has reached an agreement to terminate its partnership with business travel mobility card company and main sponsor XXImo, further increasing the financial problems surrounding the Dutch Eredivisie football club.

Dutch Eredivisie football team PSV Eindhoven has agreed a deal for UK sportswear manufacturer Umbro to replace Nike as its kit supplier from next season.

Dutch state-owned banking group ABN Amro has been announced as Eredivisie football club Ajax’s new ‘Partner of the Future’.

Dutch Eredivisie football team Feyenoord has signed a sponsorship agreement with Turkish Airlines covering the remainder of the 2014-15 season.

Trading company EZTrader is using football as a tool to strengthen its brand image in Europe and help the company to expand into new markets, Shimon Citron, chief executive at EZTrader, told Sports Sponsorship Insider.

Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.

Fast-food chain Burger King has signed a three-year extension to its official partner agreement with the Dutch top-tier Eredivisie football division.

Chinese telecommunications company Huawei has agreed deals to become an official partner of Dutch football club Ajax and a business partner of the Eredivisie champion’s Amsterdam ArenA.

VriendenLoterij has extended its stint as lead partner of the Eredivisie through a renewed three-year deal with Dutch football’s top division.