English Premier League (EPL)

Nutrition brand IVC signed a multi-year deal in October to become English Premier League club Manchester United’s first Official Chinese Wellness Partner and the fifth regional partner to have signed up or renewed during the 2014-15 season.

English Premier League football team Aston Villa has announced Asia Travel Corporation as its official Far East online travel partner for the 2014-15 campaign.

English Premier League football club Leicester City has renewed its partnership with BMW dealership Sytner Leicester BMW and Mini for the on-going 2014-15 season.

Construction materials producer Kingspan has renewed its sponsorship of English Premier League football team Hull City for the 2014-15 season.

The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…

Gaming brand EA Sports is paying an increased fee for its Premier League sponsorship and licensing rights, under a new deal, signed in July.

UK bookmaker William Hill has continued its expansion in the English Premier League by striking a partnership with Crystal Palace.

The English Premier League, the top division of football in the country, has extended an existing agreement with video game developer EA Sports through to the end of the 2018-19 season.

Shirt sponsorship deals by English Premier League clubs Hull City and Burnley with gaming sector brands 32Red and Fun88, respectively, appear to have dampened concerns that the sector would stay clear of football shirt sponsorships this summer because of UK gaming legislation coming into effect later this year.

Global online payments provider Optimal Payments has agreed a two-year shirt sponsorship deal with English Premier League football team Crystal Palace.

English Premier League football club Southampton has signed a two-year deal with Veho, making the consumer electronics firm its new main sponsor.

English Premier League team Stoke City has entered into a three-year partnership with base layer garments manufacturer Skins - a deal the club believes to be the first of its kind in English football.

US-headquartered multinational sandwich chain Subway has secured its first move into football’s English Premier League through a multi-year partnership with title-challenger Liverpool.

Indian smart phone brand Xolo has reached an agreement with Liverpool to become the English Premier League football club’s first regional marketing partner in the country.

Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.