ECB (England and Wales Cricket Board)
‘The Women’s Ashes has given us huge momentum’ | Danielle Lee, Metro Bank
Danielle Lee, director of brand and marketing for Metro Bank, explains why the company is making grassroots women's cricket the focus of its sponsorship deal with the ECB..
Hundred seeks crossover benefits from Compare the Market’s mascot marketing
The Hundred’s new principal sponsor deal with price comparison platform Compare the Market represents a strong increase in value on the competition’s previous deal with Cazoo, reflecting its more established position in the UK’s sports market.
ECB signs Castore to replace New Balance as kit supplier in 10-year deal
The England and Wales Cricket Board (ECB) has signed lifestyle and sportswear brand Castore as the next official kit supplier to the England cricket team
Sure expands sponsorship of The Hundred in latest ‘Pit-vertising’ deal
The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.
The Hundred and Sky Sports work with Lego Group to engage younger audiences
The England and Wales Cricket Board (ECB) has signed a new deal with the Lego Group along with broadcast partner Sky Sports to promote the sport during the inaugural edition of The Hundred
ECB secures IG as new England sleeve sponsor in CSM-brokered deal
The England and Wales Cricket Board (ECB) has signed up online trading and investments platform IG to its sponsorship portfolio
Unilever’s Lifebuoy develops cricket presence with new ECB deal
The England and Wales Cricket Board has expanded its association with Unilever-owned hygiene brand Lifebuoy
ECB on the hunt for two more sponsors for The Hundred
The England and Wales Cricket Board (ECB) is open to offers for two more sponsorship packages to complete the portfolio for its new limited-overs competition, The Hundred, SportBusiness understands
ECB signs Cinch as Natwest replacement
The England and Wales Cricket Board (ECB) has signed up online used car retailer Cinch as its new Principal Partner
ECB signs up Microsoft to drive innovation in cricket
The England And Wales Cricket Board (ECB) has added global technology firm Microsoft to its sponsorship portfolio
LV= resumes connection with elite English cricket through new ECB deal
LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …
ECB and Vitality renew T20 title sponsorships
The England and Wales Cricket Board (ECB) has extended its wide-ranging sponsorship contract with private medical insurance brand Vitality
Unilever becomes latest sponsor of The Hundred in CSM-brokered deal
The England and Wales Cricket Board’s (ECB) new franchise cricket tournament The Hundred has added consumer goods group Unilever to its growing portfolio of sponsors.
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
Cricket Has No Boundaries – NatWest & the ECB
Over the English cricket summer of 2019, NatWest activated its principal partnership with the ECB by celebrating cricket’s diversity and inclusion.
ECB ‘close’ to adding Unilever as sponsor of The Hundred
The England and Wales Cricket board (ECB) is in talks with Unilever over a sponsorship deal for its short-format franchise league, The Hundred, according to reports
Round-Up: BCCI denies further sponsor pressure, England tour of India postponed, Super Rugby Aotearoa sell-out, and more
Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA
Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
ECB loses principal sponsor as Specsavers cuts ties
The England and Wales Cricket Board (ECB) has been left searching for a new principal sponsor after optician brand Specsavers opted not to renew its contract