Chinese Super League Co. (CSL)
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Global logistics company DHL has renewed its partnership with the Chinese Super League, the top tier of club football in China.
Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.
The 16 member clubs of the Chinese Super League (CSL) are at a critical stage in the development of their commercial programmes. They are attempting to move away from a funding model based almost entirely on the patronage of the large Chinese corporations which own them to one based on revenues from sponsorship deals with major global brands, media rights income and match-day revenues.