CAF (Confederation of African Football)

Football
Sponsorship & Marketing

The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.
Football
Sponsorship & Marketing

Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
Football
Sponsorship & Marketing

The Confederation of African Football (CAF) has extended its longstanding sponsorship deal with telecommunications company Orange until at least 2025
Football
Sponsorship & Marketing

Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
Football
Sponsorship & Marketing

The Confederation of African Football (CAF) has signed Visa as the ‘Official and Exclusive Payment Partner’ for CAF national team competitions.
Football
Licensing & Merchandising

Sporting goods company Puma has continued its aggressive ball supplier acquisition strategy by signing as the official technical partner of the Confederation of African Football (CAF)
Football
Sponsorship & Marketing

The IMG agency has been selected by the Confederation of African Football (CAF) to sell sponsorship packages to its major competitions until 2025 following a recent Request for Proposal (RFP) process
Football
Media

Team Marketing and the France-based Agon agency have delivered a winning bid during the recent tender process for international media rights to top competitions run by the Confederation of African Football…
Football
Sponsorship & Marketing

Chinese smartphone brand Tecno has become a sponsor of the Africa Cup of Nations after striking a deal with the Confederation of African Football (CAF)
Football
Events

Patrice Motsepe, president of the Confederation of African Football (CAF), has revealed that the organisation’s new Super League club competition will adopt a different name to avoid negative connotations w…
Football
Sponsorship & Marketing

The Confederation of African Football (CAF) is looking to appoint an agency to secure new sponsors for its leading competitions and provide wider support to roll out its commercial strategy
Football
Industry Moves

The Confederation of African Football (CAF) has recruited Egyptian Hassan El Kamah as its new commercial director
Football
Sponsorship & Marketing

Life insurance company Prudential Africa has confirmed its status as the official insurance partner of the Africa Cup of Nations, currently being played in the host nation Cameroon
Football
Sponsorship & Marketing

Cryptocurrency exchange Binance has been added as a sponsor of the Africa Cup of Nations, which kicked off in Cameroon on Sunday
Football
Sponsorship & Marketing

Digital entertainment platform TikTok has struck a one-year deal with the Confederation of African Football (CAF) as a sponsor of the upcoming Africa Cup of Nations, as well as the CAF Champions League…
Cricket
Events

Fifa president Gianni Infantino has been cleared by the organisation's ethics committee of any breach of its code in relation to his meetings with Swiss attorney-general Michael Lauber
Football
Governance

The International Chamber of Commerce (ICC) has rejected Lagardère Sports’ application for interim emergency measures in the agency’s dispute with the Confederation of African Football (CAF) over the …
Football
Governance

The Confederation of African Football (CAF) today strongly defended its move to terminate Lagardère Sports’ 12-year global media and sponsorship rights contract, describing it as a “legal consequence” of rec…