CAF (Confederation of African Football)

Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…

Egypt's Ministry of Tourism has signed a new partnership with the Confederation of African Football (CAF) to sponsor the 2019 African Cup of Nations (Afcon)

Sports brand Umbro has signed as the new ball partner for the Confederation of African Football (Caf) and the exclusive ball supplier for this year’s Africa Cup of Nations in Egypt.

The Confederation of African Football (CAF) has signed two new partnerships ahead of the 2019 African Cup of Nations (Afcon), with almost a month to go until the tournament kicks off

Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively. In

Russian betting firm 1xBet has signed as an Official Partner of Africa’s biggest regional football tournaments.

Global payments provider Visa has signed a new partnership with Africa’s football governing body.

The Confederation of African Football (CAF) has entered into a partnership with performance analytics company Catapult Sports

PROJECT DETAILS Sponsorship title: Total, Official Partner of the Confederation of African Football Duration of sponsorship: 2017-2024 Entered by: Lagardere Sports

Direct selling company QNet has entered into a partnership with the Confederation of African Football, through which it will sponsor three of its club competitions.

The Lagardère Sports and Entertainment agency has brought in hundreds of millions of dollars from just two sponsorship agreements for its African football rights.

Oil and gas company Total has added to its continental football portfolio and more than tripled the annual value of the Confederation of African Football’s (CAF) top sponsorship package.

French multinational energy firm Total has entered into a wide-ranging partnership with the Confederation of African Football.

Nigerian telecommunications company Globacom has extended its headline sponsorship of the Confederation of African Football’s annual awards event for four years until 2018.

Telecom Namibia has partnered with the Confederation of African Football to become the headline sponsor of the 2014 African Women’s Championship, in a deal worth N$6m (€422,500/$580,000).

NISSAN’S DEAL IN December to become the Official Automotive Partner of the 2013 and 2015 Africa Cup of Nations football tournaments is part of a new marketing strategy for the Japanese car maker involving a…