British Olympic Association (BOA)

The British Olympic Association has agreed a three-year partnership with housebuilder Persimmon Homes. At the heart of the agreement is Persimmon’s new £1m (€1.14m/$1.3m)

The British Olympic Association has signed the University of Hull as a new domestic partner for Team GB

The British Olympic Association has extended its Team GB partnership with the Aldi supermarket chain for four more years to 2025

Japanese automotive manufacturer Toyota has entered into a partnership with the British Olympic Association and the British Paralympic Association.

Supermarket chain Aldi has signed a four-year extension to its partnership with the British Olympic Association ahead of the 2016 summer Olympic Games in Rio de Janeiro, Brazil.

Cider brand Strongbow has been named an official partner of Team GB after agreeing a deal with the British Olympic Association.

Yoghurt and dairy pudding manufacturer Müller has agreed an initial partnership with the British Olympic Association.

We have heard from our subscribers that the values of second-tier sports sponsorship are often the most sought after by analysts within sports agencies and the marketing departments of brands and rights-holder…

Who would have thought that a German discount supermarket would be the perfect fit for the British Olympic Association as its supermarket partner?

German discount supermarket chain Aldi has signed a four-year deal with British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016 Summer Olympic Games in Rio and the 2018 Winter Olympic Games in Pyeongchang.

In April, German discount supermarket chain Aldi signed a four-year agreement with the British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016…

The British Olympic Association has signed a long-term extension to its partnership with German sportswear giant Adidas.

Supermarket chain Aldi has agreed a partnership with the British Olympic Association to support its preparations for the Rio 2016 Games.

Furniture manufacturer and retailer DFS has become the official homeware partner of the British Olympic Association in a deal running through to the 2016 summer Olympic Games in Rio de Janeiro.

Professional services firm Deloitte has renewed its partnership with the British Olympic Association until the 2016 summer Olympic Games in Rio de Janeiro.

UK-based uniform supplier Simon Jersey has agreed a deal to become the official formalwear provider to the British Olympic Association national governing body for the 2016 summer Olympic Games in Rio de Janeiro, Brazil.