Atalanta
European success elevates Atalanta’s sponsorship proposition
Atalanta’s successes in European football mean it is beginning to vie with top Italian clubs for sponsorship opportunities.
Zondacrypto opts for Atalanta sleeve rights over Juventus
Cryptocurrency exchange Zondacrypto has chosen Europa League winners Atalanta ahead of rival Serie A club Juventus to lead its sleeve branding efforts in Italian football
Atalanta lands security of three-season shirt deal
Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete
Paramount turns to Uefa final again to entice OTT subs
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
BeIN ends Atalanta Serie A broadcasts in France over Plus500 ruling
Pay-TV broadcaster beIN Sports has been forced to cease broadcasts in France of Italian Serie A football matches featuring Atalanta owing to regulatory concerns over the club’s main sponsor, financial t…
Radici nets Atalanta sleeve sponsorship in cup competitions, Roma delivers Uber Eats
Serie A club Atalanta has expanded its sponsorship contract with chemical and plastics company Radici Group, while fellow Italian clubs Roma and Spezia Calcio have signed up food delivery service Uber…
Atalanta becomes latest European club to sign up Replay
Italian Serie A football club Atalanta has signed up fashion brand Replay as a sponsor.
The deal will run for the next three seasons, until the end of the 2022-23 campaign
FXORO upgrades Roma deal, Hellas Verona net back-of-shirt sponsor
AS Roma has expanded its sponsorship deal with brokerage company FXORO, while fellow Italian Serie A football club Hellas Verona has agreed a back-of-shirt sponsorship contract with vehicle maintenance…
Radici Group extends with Atalanta as club juggles shirt branding positions
Chemical and plastics multinational Radici Group – the outgoing main shirt sponsor of Serie A oufit Atalanta – will take up a new position on the club’s shirt for domestic competitions in the upcoming seaso…
Plus500 pays club-record fee for Atalanta’s main shirt rights
Trading platform Plus500 has signed as the new main sponsor of Italian Serie A outfit Atalanta, paying a club-record fee for the front-of-shirt rights
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta
Gewiss takes naming rights to Atalanta stadium
Energy and lighting products manufacturer Gewiss has acquired naming rights to the home stadium of Italian Serie A football club Atalanta
Atalanta lands sleeve sponsor
Italian Serie A football club Atalanta has agreed a deal for logistics company Automha to become its new shirt sleeve sponsor
Serie A clubs signing deals with online gaming sponsors despite new law
Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…
StarCasinò wins Gaming Partner renewal with Atalanta
Leading Italian casino brand StarCasinò has renewed its Official Gaming Partner deal with Serie A club Atalanta for another year.