Amaury Sport Organisation (ASO)

Cycling
Events

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Road Cycling
Sponsorship & Marketing

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Road Cycling
Sponsorship & Marketing

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Cycling
Sponsorship & Marketing

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Cycling
Sponsorship & Marketing

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
Cycling
Sponsorship & Marketing

Amaury Sport Organisation (ASO), organiser of the Tour de France and other road cycling events, has signed an extension to its sponsorship contract with supermarket retailer E.Leclerc
Cycling
Events

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
Cycling
Events

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Road Cycling
Sponsorship & Marketing

French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.
Road Cycling
Sponsorship & Marketing

Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Cycling
Sponsorship & Marketing

Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France. The agreement sees Adecco become an official recruiter of the eight-day cycling race.
Cycling
Events

Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
Road Cycling
Sponsorship & Marketing

Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation (ASO) has expanded its association with cycling performance brand Santini
Road Cycling
Sponsorship & Marketing

French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025