AFC Bournemouth

In March 2022 AFC Bournemouth teamed up with principal partner and front of shirt sponsor MSP Capital and sponsor Vitality to launch a new ‘Bring Your Boots’ football boot and trainer recycling scheme. It encouraged fans to donate their sports shoes to be given to local families financially impacted by the pandemic and unable to afford the equipment needed to keep their kids involved in grassroots football and keep them physically active.

Newly promoted Premier League club AFC Bournemouth has signed up power tool manufacturer DeWalt as its new sleeve sponsor

Newly-promoted Premier League club AFC Bournemouth has named betting operator Dafabet as its new principal partner and front-of-shirt sponsor

Newly-promoted Premier League club AFC Bournemouth has extended its association with last season’s main shirt sponsor MSP Capital in a lower-level training kit deal.

English Championship football clubs AFC Bournemouth and Blackburn Rovers have signed shirt sponsorship deals with property finance company MSP Capital and performance and recovery compression wear brand…

Premier League football club AFC Bournemouth has expanded its association with health and lifestyle specialists Vitality to grant the brand front-of-shirt rights until the end of the 2019-20 season

Premier League club AFC Bournemouth is searching for a new front-of-shirt sponsor after its deal with online gambling firm M88 expired

Bookmaker M88 activated its 2018-19 Bournemouth shirt sponsorship with initiatives spanning fan promotions, live events and a comic video series aimed at fans and customers in Asia.

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.