adidas
Southampton returns to Adidas
English Premier League football club Southampton has signed a kit supplier deal with Adidas less than a year after terminating its previous agreement with the German sportswear giant.
Adidas secures double US university deal
Sportswear company Adidas has struck a new long-term partnership with the University of Miami and extended an existing deal with Florida International University.
Adidas pounces for Belgium national football team kit deal
The Royal Belgian Football Association has entered into a new long-term kit partnership with sportswear company Adidas.
Hamburg and Adidas sign off on long-term extension
German Bundesliga football club Hamburg SV has confirmed the extension of its contract with kit partner Adidas through the 2023-24 season.
Adidas shows faith in Hamburg’s future
German Bundesliga football club Hamburg SV has extended its contract with kit partner Adidas through April 2024, according to German news agency DPA.
European Judo Union retains Adidas and Green Hill
German sportswear giant Adidas and combat sports clothing and equipment manufacturer Green Hill have extended their long-standing partnerships with the European Judo Union into 2015.
Manchester United seals record Adidas deal
German sportswear giant Adidas has confirmed speculation that it will become Manchester United’s new kit partner by announcing a record 10-year deal with the English Premier League football club.
Mexican federation scores Adidas extension
The Mexican Football Federation (FMF) has extended its sponsorship agreement with sportswear company Adidas through to the 2022 Fifa World Cup.
Adidas races ahead with Singapore Marathon
Sportswear giant Adidas has agreed a deal to become an official partner of the 2014 Singapore Marathon.
Three in running for ‘world record’ United kit deal – report
Sportswear companies Adidas, Nike and Warrior remain in the running to become the next kit partner of English Premier League football club Manchester United, according to the BBC Sport website.
Real Sociedad earns its stripes with Adidas
Spanish Liga football club Real Sociedad has agreed a partnership deal with sportswear giant Adidas.
Sunderland nets long-term extension with Adidas
English Premier League football club Sunderland has signed a renewed six-year partnership with global sportswear brand Adidas.
Adidas strikes deal with Harlequins
English Premiership rugby union club Harlequins has agreed a three-year kit partnership, from 2014-15 to 2016-17, with German sportswear company Adidas.
Fluminense pens Adidas extension
Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.
Adidas scores long-term Valencia partnership
Spanish Liga football club Valencia has agreed a long-term partnership with sportswear company Adidas.
West Brom scores Adidas extension
English Premier League football club West Bromwich Albion has extended its technical partnership with sportswear company Adidas until the end of the 2015-16 season.
Yokohama Tire and Adidas reinstate Clippers deals
Tyre manufacturer Yokohama Tire Corporation and sportswear company Adidas have become the first companies to reinstate their sponsorship deals with NBA basketball team the Los Angeles Clippers after the franchise’s owner Donald Sterling was handed a lifetime ban for making racist comments.
University of Louisville Athletics scores Adidas extension
The University of Louisville Athletics department has extended its long-term partnership with sportswear company Adidas through 2018-19.