adidas
Adidas extends with Indiana University Athletics
German sportswear giant Adidas has agreed an extension to its partnership with Indiana University’s athletics department.
Adidas set to replace Reebok as NHL partner – report
North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.
Adidas secures Pac-12 deal
US college sports conference the Pac-12 has agreed an official partnership with German sportswear giant Adidas.
Adidas secures kit deal with Newell’s Old Boys
German sportswear company Adidas has agreed a deal to become the new technical sponsor of Argentinian Primera División top-tier football club Newell's Old Boys.
Debut International Champions Cup China unveils sponsors
Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.
Adidas nets another year with Ekstraklasa
German sports equipment company Adidas has extended its agreement with the Ekstraklasa, the top division of Polish football, to continue as its exclusive ball supplier for the 2016-17 season.
Adidas and Bayern extend partnership through to 2030
Recently crowned German Bundesliga football champion Bayern Munich has extended a long-term partnership deal with sportswear company Adidas.
Olympiacos earns its stripes with Adidas
Greek Superleague champion Olympiacos has agreed a kit deal with sportswear giant Adidas that will commence from the 2015-16 football season.
Basketball Bundesliga giants renew with Adidas
German Basketball Bundesliga teams Bayern Munich and Alba Berlin have signed long-term extensions to their kit deals with sportswear giant Adidas.
Adidas secures multi-year renewal with BOA
The British Olympic Association has signed a long-term extension to its partnership with German sportswear giant Adidas.
Namibian FA to swap Puma for Adidas
The Namibian Football Association has agreed a deal for German sportswear giant Adidas to replace rival Puma as the official kit partner of the country’s national team.
Adidas won’t bid to renew NBA deal
Sportswear company Adidas has decided against renewing its contract to supply kit to the NBA basketball league in North America.
Southampton returns to Adidas
English Premier League football club Southampton has signed a kit supplier deal with Adidas less than a year after terminating its previous agreement with the German sportswear giant.
Adidas secures double US university deal
Sportswear company Adidas has struck a new long-term partnership with the University of Miami and extended an existing deal with Florida International University.
Adidas pounces for Belgium national football team kit deal
The Royal Belgian Football Association has entered into a new long-term kit partnership with sportswear company Adidas.
Hamburg and Adidas sign off on long-term extension
German Bundesliga football club Hamburg SV has confirmed the extension of its contract with kit partner Adidas through the 2023-24 season.
Adidas shows faith in Hamburg’s future
German Bundesliga football club Hamburg SV has extended its contract with kit partner Adidas through April 2024, according to German news agency DPA.
European Judo Union retains Adidas and Green Hill
German sportswear giant Adidas and combat sports clothing and equipment manufacturer Green Hill have extended their long-standing partnerships with the European Judo Union into 2015.