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Year-on-year sponsorship rise for World Sailing, but cash flow challenge on horizon

Photo credit: World Sailing

Sponsorship fee revenue at World Sailing, the sport’s international governing body, is forecast to hit £1.35m (€1.54m/$1.72m) in 2019, a 91-per-cent rise on the figure reported in 2018.

However, lower-than-expected sponsorship revenues over the four-year cycle from 2017 to 2020, coupled with non-recurring investment costs of £1.7m, have raised the possibility of cash flow shortages in the middle of 2020.

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