MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.
Wyndham Rewards will benefit from prominent branding placement on Yankee Stadium’s home plate and baseline rotational signage for a select number of games during the ongoing MLB season.
Mike Mueller, vice-president of loyalty, marketing and partnerships at Wyndham Hotel Group, said: “As a sponsor, we’re able to reach a loyal audience with a high propensity to travel outside the New York area that we know can connect with and will value the many benefits associated with Wyndham Rewards.”
Wyndham Rewards features 7,000 participating hotels across more than 50 countries under the Wyndham Hotels and Resorts, Ramada, Days Inn and Super 8 brand names.