The IMG agency has brokered a three-year deal for Australian wine brand Wolf Blass to become the official wine supplier for the Australian Masters golf tournament.
Under the terms of the agreement, Wolf Blass will also be the official wine of the 2013 World Cup of Golf when it arrives at the Royal Melbourne Golf Club on November 21-24.
The partnership means Wolf Blass wines will be promoted through various branding initiatives alongside the Australian Masters, while it will be served exclusively across corporate hospitality facilities and official functions at Royal Melbourne.