Vodafone has agreed a deal with the International Basketball Federation (FIBA) and the Spanish Basketball Federation (FEB) to become a national supporter for Spain’s hosting of the 2014 World Cup.
The telecommunications giant will also serve as a sponsor of the FEB and the Spanish national basketball team, as well as acting as a technology partner.
In addition, a number of Spain’s male and female players will also take on Vodafone ambassador roles. This activation will be utilised through a shared initiative called ‘Rojo más que un color’ (Red is more than a colour).
Jose Luis Saez, FEB president, said: “With Vodafone's involvement, we complete our pyramid of partners with a company that will bring considerable quality to the promotion and dissemination of our message and the growth of basketball.”