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Hero to title sponsor Hockey World Cup qualifier

Indian motorcycle manufacturer Hero MotoCorp has agreed a deal to title sponsor the upcoming Men’s Hockey World League semi-final event in London, England.

The event, which will serve as a qualifier for the 2018 World Cup, will run from June 15-25 at the Lee Valley Hockey and Tennis Centre in Queen Elizabeth Olympic Park.

Hero MotoCorp struck the agreement with the International Hockey Federation (FIH) and England Hockey.

FIH chief executive Jason McCracken said: “Their investment will provide them with exposure to millions of hockey fans across the world who will be following, both online and on TV, their nation’s bid to qualify for the 2018 Hockey World Cup.

“This is yet another important partnership facilitated by FIH as we continue to drive the marketing and commercial value of hockey. Hero MotoCorp’s continued commitment to our sport provides further evidence of FIH securing commercial partners who share our vision for developing the sport, outlined as a key initiative in our 10-year Hockey Revolution strategy.”