Dairy Australia, the national services body for Australian dairy farmers, has reached a one-off sponsorship agreement with A-League football team Melbourne Victory for its friendly against Liverpool on July 24.
The industry is set to launch its ‘Legendairy’ campaign – aimed at showcasing the country’s dairy products – and this slogan will adorn the Melbourne Victory jerseys for the match at the Melbourne Cricket Ground against the English Premier League club.
The first television commercial for the campaign will be unveiled on the MCG’s video screens on the night and aired during the game on the Seven Network’s 7Mate channel, which will broadcast all the action nationally.