Shampoo brand Head & Shoulders has struck a deal to become a sponsor of the Turkish Basketball Federation.
Although the terms of the deal were not disclosed, it was confirmed that Head & Shoulders will serve as an official sponsor of the national governing body.
Head & Shoulders already has a presence in the professional basketball market through its sponsorship of events such as the International Basketball Federation’s (Fiba) 2014 Basketball World Cup and Women’s World Championship national team tournaments, the latter of which took place in Turkey.
The company also sponsored the 2015 Fiba European Championship national team competition.