Agricultural products manufacturer Pioneer Hi-Bred has been unveiled as the Title Sponsor of the 2019 World Men’s Curling Championship in Lethbridge, Canada.
Pioneer Hi-Bred joins Service Experts as a sponsor of the tournament, with the latter having already been confirmed as a Presenting Partner. The event will now officially be known as the Pioneer Hi-Bred World Men’s Curling Championship 2019, presented by Service Experts.
The tournament will take place from March 30 to April 7 at the ENMAX Centre in Lethbridge.
Pioneer Hi-Bred is an existing partner of Curling Canada, sponsoring the body’s Season of Champions event.
World Curling Federation president Kate Caithness said: “Our world championships are curling’s blue ribbon events, which generate the biggest audience numbers in-venue, on television and across our media channels, which will give this new title sponsor a unique opportunity to share its message worldwide.”