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Titans bet on Ladbrokes partnership for 2016 NRL campaign

Bookmaker Ladbrokes has entered into a season-long partnership with Australian NRL rugby league team the Gold Coast Titans.

Under the agreement, Ladbrokes’ branding will appear on the sleeve and lower back area of the Titans’ playing jerseys during the upcoming 2016 NRL campaign. Financial terms of the deal were not disclosed.

Graham Annesley, chief executive of the Titans, said: “Sponsorship is incredibly important to our club with the associated revenue helping to ensure we can provide as many resources as possible to (coach) Neil Henry and the players to give them the best possible chance of success.

“In return, I have no doubt the Titans association will assist Ladbrokes continue to raise the profile of the brand in Australia and increase market share.”

The Titans’ NRL season gets underway on Sunday with a home fixture against the Newcastle Knights.