Amex adds BMW Open to global tennis profile in Sportfive-supported deal

(Photo by Alexander Hassenstein/Getty Images)

The BMW Open ATP 250 tournament will now be called the 'BMW Open by American Express' after the multinational credit card firm acquired the presenting partner rights in a long-term deal.

American Express collaborated on the agreement with the Sportfive agency, which supported the selection of platform and associated sponsorship.

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