Suntory Holdings signs on as Rugby World Cup supplier

Suntory Holdings Limited has today (Friday) been announced as the official soft drinks supplier for this year’s Rugby World Cup in Japan.

Suntory, a Japanese company, already has a presence in the domestic Top League competition through its ownership of the Suntory Sungoliath team.

Suntory will supply participating teams with bottled water during this year’s Rugby World Cup, which is scheduled for September 20 to November 2.

World Rugby chairman Bill Beaumont said: “The appointment of another major brand to the tournament commercial family will further broaden the reach and profile of what is shaping up to be the most popular Rugby World Cup ever with record ticket demand and the biggest ever broadcast and digital media footprint.”

Suntory joins Gilbert, Tudor, Toppan Printing, Canterbury, NTT Docomo, EY and a conglomerate of newspaper companies as tournament suppliers.

The tournament sponsor tree also includes Emirates, Heineken, Land Rover, Mastercard, Société Générale and DHL as worldwide partners and Canon, Toto Ltd, SECOM, Taisho Pharmaceutical, Mitsubishi Estate and NEC as official sponsors.