Rugby World Cup
Ben Slack leaves Tennis Australia for commercial role at World Rugby
Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia
Casino Brands signs with FFR, as IHG strikes EPCR deal
Food distribution group Casino Brands has signed as an Official Partner of the French Rugby Federation (FFR) in a three-year sponsorship until 2024.
RWC2023 adds to Official Supporter tier with PPA Business School
The organisers of the men's Rugby World Cup 2023 have signed up PPA Business School to the tournament’s sponsorship portfolio.
Capgemini strengthens World Rugby ties with wide-ranging women’s deal
Capgemini, the French multinational information technology services and consulting group, has invested in more World Rugby sponsorship inventory by signing a wide-ranging deal focused on the women’s g…
Altrad backs women’s Rugby World Cup in New Zealand
French industrial services company Altrad has strengthened its rugby union presence by becoming a sponsor of this year’s women’s Rugby World Cup in New Zealand.
Macron replaces Canterbury as World Rugby referee kit supplier
World Rugby has signed up Italian performance wear brand Macron to its sponsorship portfolio
Accor backs Paris 2024 and 2023 Rugby World Cup
French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…
Facebook makes sponsorship move with France 2023 supplier deal
Social media platform Facebook has become the 'Official Social Media Services Supplier' of the 2023 Rugby World Cup to be hosted in France
Capgemini becomes RWC 2023 top-tier sponsor, sales to be complete ‘by year end’
Capgemini, the French multinational information technology services and consulting group, has become a 'Worldwide Partner' of the 2023 Rugby World Cup, the second new addition to the portfolio of top-tier…
Mastercard renews long-term ties with Rugby World Cup
Mastercard has extended its long-running association with the Rugby World Cup in a sponsorship renewal
World Rugby and IMG launch global sports apparel selection process to 2024
World Rugby and its global master licensee IMG will launch the consultation process to select a global sports apparel supplier for all competitions during the 2021 to 2024 period this month
South Africa Rugby drives on with Land Rover
South Africa Rugby has extended its contract with multinational automotive brand Land Rover
Round-Up: Rugby World Cup records, Olympic torches tour Tokyo, Virus hits Fiji’s Nations Cup squad and more
Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Vivendi inks 2023 Rugby World Cup media and communications domestic sponsorship
The Rugby World Cup France 2023 organising committee has brought in French media and entertainment company Vivendi as ‘Official Entertainment Sponsor’ for the tournament.
Team of Us: Everyone In – Vodafone & the IRFU
Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.
Words of Greatness – FNB & the South African Rugby Union
In 2019, FNB sought to life the spirits of nation with a campaign that linked fans, legends, coaches, friends and family to the players at the Rugby World Cup in Japan through fixed ad assets and real-time messaging.
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m