Rugby World Cup

Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia

Food distribution group Casino Brands has signed as an Official Partner of the French Rugby Federation (FFR) in a three-year sponsorship until 2024.

The organisers of the men's Rugby World Cup 2023 have signed up PPA Business School to the tournament’s sponsorship portfolio.

Capgemini, the French multinational information technology services and consulting group, has invested in more World Rugby sponsorship inventory by signing a wide-ranging deal focused on the women’s g…

French industrial services company Altrad has strengthened its rugby union presence by becoming a sponsor of this year’s women’s Rugby World Cup in New Zealand.

World Rugby has signed up Italian performance wear brand Macron to its sponsorship portfolio

French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…

Social media platform Facebook has become the 'Official Social Media Services Supplier' of the 2023 Rugby World Cup to be hosted in France

Capgemini, the French multinational information technology services and consulting group, has become a 'Worldwide Partner' of the 2023 Rugby World Cup, the second new addition to the portfolio of top-tier…

Mastercard has extended its long-running association with the Rugby World Cup in a sponsorship renewal

World Rugby and its global master licensee IMG will launch the consultation process to select a global sports apparel supplier for all competitions during the 2021 to 2024 period this month

South Africa Rugby has extended its contract with multinational automotive brand Land Rover

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo

The Rugby World Cup France 2023 organising committee has brought in French media and entertainment company Vivendi as ‘Official Entertainment Sponsor’ for the tournament.

Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.

In 2019, FNB sought to life the spirits of nation with a campaign that linked fans, legends, coaches, friends and family to the players at the Rugby World Cup in Japan through fixed ad assets and real-time messaging.