Rugby World Cup
Facebook makes sponsorship move with France 2023 supplier deal
Social media platform Facebook has become the 'Official Social Media Services Supplier' of the 2023 Rugby World Cup to be hosted in France
Capgemini becomes RWC 2023 top-tier sponsor, sales to be complete ‘by year end’
Capgemini, the French multinational information technology services and consulting group, has become a 'Worldwide Partner' of the 2023 Rugby World Cup, the second new addition to the portfolio of top-tier…
Mastercard renews long-term ties with Rugby World Cup
Mastercard has extended its long-running association with the Rugby World Cup in a sponsorship renewal
World Rugby and IMG launch global sports apparel selection process to 2024
World Rugby and its global master licensee IMG will launch the consultation process to select a global sports apparel supplier for all competitions during the 2021 to 2024 period this month
South Africa Rugby drives on with Land Rover
South Africa Rugby has extended its contract with multinational automotive brand Land Rover
Round-Up: Rugby World Cup records, Olympic torches tour Tokyo, Virus hits Fiji’s Nations Cup squad and more
Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Vivendi inks 2023 Rugby World Cup media and communications domestic sponsorship
The Rugby World Cup France 2023 organising committee has brought in French media and entertainment company Vivendi as ‘Official Entertainment Sponsor’ for the tournament.
Team of Us: Everyone In – Vodafone & the IRFU
Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.
Words of Greatness – FNB & the South African Rugby Union
In 2019, FNB sought to life the spirits of nation with a campaign that linked fans, legends, coaches, friends and family to the players at the Rugby World Cup in Japan through fixed ad assets and real-time messaging.
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Ireland’s Ball – Vodafone & the IRFU
In the lead-up to the 2019 Rugby World Cup, the IRFU’s principal partner activated via a unique rugby ball that linked the fans at home to the players in Japan.
How Not to Drive in Japan – AIG & New Zealand Rugby
As Japan prepared for an influx of international fans coming to watch the 2019 Rugby World Cup, AIG Japan leveraged the company’s sponsorship of New Zealand’s All Blacks toward a road safety campaign.
Player of the Match Trophy – Mastercard & World Rugby
The spearhead strand of Mastercard’s 2019 Rugby World Cup activation programme saw the tournament’s official payments partner harness real-time technology to create unique Player of the Match trophies for each match.
Move as One – Asics & Rugby Australia
Asics launched the Wallabies jersey for the 2019 Rugby World Cup in late May last year and followed up with a year-long campaign led by cinematic content.
New Zealand Rugby considers investor route to sale of All Blacks shirt rights
New Zealand Rugby is in talks to sell its main shirt sponsorship inventory, from the All Blacks down to U20 level, to a single investor
Be Their Armour, Wear the Rose – O2 & England Rugby
Running September through November 2019, O2’s activation of its England Rugby partnership around the 2019 Rugby World Cup spanned television, OOH, social, in-store, in-stadium, event experiences and screenings.
Colour Yourself Loyal/Black Laundry – Steinlager & New Zealand Rugby
During the opening weekend of the 2019 Rugby World Cup, Steinlager leveraged its partnership with the All Blacks via ‘Black Laundry’, an experiential activation backed by an integrated marketing campaign.