England Rugby
Be Their Armour, Wear the Rose – O2 & England Rugby
Running September through November 2019, O2’s activation of its England Rugby partnership around the 2019 Rugby World Cup spanned television, OOH, social, in-store, in-stadium, event experiences and screenings.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Simplyhealth lends support to England Rugby
England Rugby has signed a five-year sponsorship deal with healthcare company Simplyhealth
England Rugby engages with Optimum Nutrition
England Rugby has signed a new four-year partnership with Optimum Nutrition, part of the Glanbia Performance Nutrition group
RFU converts CBRE extension
The Rugby Football Union has agreed a three-year extension to its partnership with real estate services company CBRE
England Rugby teams up with Majestic Wine
England’s Rugby Football Union has agreed a deal for Majestic Wine to become the official wine merchant of England Rugby and Twickenham Stadium.