England Rugby

Running September through November 2019, O2’s activation of its England Rugby partnership around the 2019 Rugby World Cup spanned television, OOH, social, in-store, in-stadium, event experiences and screenings.

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

England Rugby has signed a five-year sponsorship deal with healthcare company Simplyhealth

England Rugby has signed a new four-year partnership with Optimum Nutrition, part of the Glanbia Performance Nutrition group

The Rugby Football Union has agreed a three-year extension to its partnership with real estate services company CBRE

England’s Rugby Football Union has agreed a deal for Majestic Wine to become the official wine merchant of England Rugby and Twickenham Stadium.