SportBusiness Sponsorship speaks to Gareth Griffiths, director of partnerships and sponsorship at Virgin Media O2, about how the brand is activating its England Rugby sponsorship deal at the Rugby World Cup.
Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
England’s Rugby Football Union has renewed its sponsorship with alcohol brand Guinness. The association first began in 2013 and will now continue until August 2025 across a four-year extension.
England Rugby has signed an extension to its sponsorship contract with Unilever’s skincare brand Dove Men+Care.
The Rugby Football Union (RFU) has signed up global financial services company Allianz Insurance to its women's rugby sponsorship portfolio with the deal including title sponsorship of the organisation's…
England Rugby has agreed a six-year extension to its deal with Britvic Soft Drinks, which will continue as the organisation’s official soft drink partner until the end of the 2025-26 season.
Running September through November 2019, O2’s activation of its England Rugby partnership around the 2019 Rugby World Cup spanned television, OOH, social, in-store, in-stadium, event experiences and screenings.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
England Rugby has agreed a new sponsorship deal naming British luxury brand Bremont as its official timekeeper
England Rugby has signed a five-year sponsorship deal with healthcare company Simplyhealth
England Rugby has signed a new four-year partnership with Optimum Nutrition, part of the Glanbia Performance Nutrition group
The Rugby Football Union has agreed a three-year extension to its partnership with real estate services company CBRE