Mercedes-AMG Petronas

German software company SAP has agreed a new partnership with Mercedes-AMG Petronas, which the two parties state has the potential to “create a new blueprint” for the automotive industry, while US communications platform WhatsApp has stepped up its association with the Formula 1 team.

Beleaguered cryptocurrency exchange FTX has filed for Chapter 11 bankruptcy in the United States, putting all the company's multiple global sports sponsorship deals in danger of collapse

Malaysian oil and gas company Petronas has signed a multi-year extension to its title and technical sponsorship deal with Formula 1 motor-racing team Mercedes

US cloud computing services provider Fastly has signed up as a global sponsor of Formula 1 motor-racing team Mercedes-AMG Petronas