French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.
The agreement will run until the end of the 2020-21 season, with Afflelou initially taking branding rights on the club’s shorts through to the end of the current campaign.
The Afflelou brand will then move to the back of the shirt during the 2019-20 and 2020-21 seasons, while the company will also benefit from presence across the club’s media platforms and launch digital activations.