League of Legends World Championship
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner
Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo
Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.