League of Legends World Championship
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Riot Games offers banner advertising during LoL matches
Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
BMW signs with multiple esports teams in ‘milestone’ alliance
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Oppo enters esports with 5-year League of Legends deal
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner
Esports first for Louis Vuitton with League of Legends partnership
Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Smartphone brand joins Royal Never Give-Up roster
Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo
Mastercard makes esports debut as first Global Partner of League of Legends
Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.