Rajasthan Royals sponsorship aims to challenge taboo around periods

Rajasthan Royals practice session ahead the Indian Premier League (Photo By Vishal Bhatnagar/NurPhoto via Getty Images)

A sponsorship deal by Indian Premier League team the Rajasthan Royals with sanitary pad brand Niine is aiming to break taboos in India around menstruation.

The Royals will display Niine's logo on the back of their jerseys during the upcoming 2020 IPL in the United Arab Emirates.

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