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ABB adds to series title rights with Porsche Formula E team deal

Industrial technology brand ABB has become a top-tier sponsor of the TAG Heuer Porsche Formula E Team with immediate effect.

Porsche Motorsport is in its inaugural year of racing in the Formula E Championship. ABB is in its third year as series title partner in a five-year deal worth about $25m (€22.5m) per season.

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