PGA Championship

Golf

Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Golf

The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships
Golf

The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end…
Golf

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
Golf

Popular figure becomes oldest men's golfer ever to win a major tournament
Golf

IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
Golf

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
Golf

PepsiCo has extended its longstanding sponsorship of the PGA of America and, in a separate deal with the PGA of America and Ryder Cup Europe, expanded its reach into the Ryder Cup
Golf
Beer

To drive awareness ahead of the May 2019 PGA Championship, PGA Tour partner Michelob Ultra teamed up with ambassador Brooks Koepka for a trick shot stunt on New York City’s Hudson River.
Golf

National Car Rental has deepened its sponsorship investment in golf through a new, multi-year deal with the PGA of America
Golf
General Insurance

The PGA of America has named American International Group (AIG)  its Official Insurance Partner, serving some of the PGA's prominent tournaments including the PGA Championship and the Women's PGA Championship.