The Australian subsidiary of French automotive company Peugeot has reached a three-year deal to become a major partner of NRL rugby league team Sydney Roosters.
Under the agreement, Peugeot’s branding will feature on the upper chest and top back of the Roosters jersey.
Peugeot will feature on the team's kit for the first time in February’s Auckland Nines tournament, prior to the NRL season getting underway in March, while Roosters captain Anthony Minichiello will become a brand ambassador for the company.
The deal means Peugeot joins fellow motoring company Isuzu, poultry products brand Steggles and the Easts Group in the club’s top sponsorship tiers.