Penny doubles up in German ice hockey in deals struck with Sportfive and Infront

German discount supermarket chain Penny has entered the sport of ice hockey by signing sponsorship contracts with both the German Ice Hockey League (DEL) and the German Ice Hockey Federation (DEB).

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here