German Ice Hockey Federation (DEB)
Deutsche Telekom expands German Ice Hockey Federation rights deal
The German Ice Hockey Federation (DEB) has extended and expanded its media and sponsorship rights agreement with telco Deutsche Telekom for a further four years
Penny extends as DEL title sponsor to 2028
Discount supermarket chain Penny has extended its current contract with Germany’s top-flight ice hockey league by four years until the end of the 2027-28 season.
DEB extends with Skoda in deal brokered by Infront
The German Ice Hockey Federation (DEB) has extended its sponsorship contract with automotive manufacturer Skoda.
The deal, which was brokered by sports marketing agency Infront, will now run until 2023
Penny doubles up in German ice hockey in deals struck with Sportfive and Infront
German discount supermarket chain Penny has entered the sport of ice hockey by signing sponsorship contracts with both the German Ice Hockey League (DEL) and the German Ice Hockey Federation (DEB)