RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.
Ospreys will display the consumer advice group’s branding on their jerseys during the 2013-14 season, while Save Britain Money also becomes an official partner of the Ospreys Schools Programme. Promotional material for the Save Britain Money group, which is based close to Ospreys’ Liberty Stadium home, will feature players from the team.
Neville Wilshere, founder and chief executive of Save Britain Money, gained notoriety for an eccentric management style when his firm was the subject of a fly-on-the-wall television documentary, The Call Centre, which first aired on BBC Three last month. However, Ospreys commercial manager Yarnie Gurthrie was keen to point towards the impressive business record of his club’s new partner.
He said: “The television series has obviously been a big hit, focusing on the more entertaining aspects of day-to-day operations, but behind the fun and frivolity lies a hugely successful business, a company which has won many national awards, features in the 2013 Fast Growth 50, was the highest placed Welsh company in The Sunday Times’ Faster Growing UK Firms list and was also listed second best company to work for in the UK by The Sunday Times. Save Britain Money has a great work ethic and is completely committed to securing long-term deep-rooted relationships in the local community – just as we are.”