Omega extends long-term backing of golf’s European Masters

Sebastian Soderberg of Sweden plays an approach shot on the eighteenth during Day Four of the Omega European Masters (Photo by Stuart Franklin/Getty Images)

Swiss watchmaker Omega has renewed its long-running title sponsorship of the European Masters golf event until 2027.

Omega has lent its name to the European Tour event since 2001. The announcement of its new deal coincided with confirmation that this year’s tournament will take place in Crans-Montana, Switzerland from August 26-29.

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