To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
ESL appoints co-chief executive, signs new Euronics deal
Germany-based esports tournament organiser ESL has named Craig Levine as its new co-chief executive and agreed a new partnership with electrical goods and home appliances retailer Euronics
ESL signs up Intel as title sponsor for UK event
Esports organisation ESL has agreed a deal for US technology company Intel to serve as the title sponsor of its ESL Premiership UK-based competition for the 2018 season.
ESL signs international deal with Vodafone
Esports organisation ESL has agreed a new international partnership with telco Vodafone.
Intel signs record-breaking deal with ESL
US technology company Intel has agreed a deal with esports organisation ESL to become its global technical partner.