Medallia grabs USA Rugby Sevens jersey rights for Las Vegas round

Software and cloud technology company Medallia will feature as the main jersey sponsor of the USA Rugby Sevens team during the upcoming HSBC USA Rugby Sevens tournament in Las Vegas.

The deal was brokered by the tournament organisers United World Sports and provides Medallia with a suite of branding and hospitality rights during the three-day event, March 1-3.

Representatives for Medallia told SportBusiness Sponsorship overnight: “This is a great branding opportunity for Medallia and a wonderful way to say thank you to our customers and business partners joining us at the event.”

Read thisHSBC signs record deal with Rugby Sevens Series

The partnership takes place during the ‘Ultimate Vegas Sports Weekend’ which includes the Tuff Hedeman Bull Riding Tour, Nascar, UFC and Vegas Golden Knights events.

Leslie Stretch, chief executive of Medallia, said in a press release: “Las Vegas will be buzzing with sports enthusiasts and we wanted to support and share in the amazing experience

“I’m a huge Rugby Sevens fan and I look forward to spending time with my colleagues and business partners.”

SportBusiness Sponsorship understands that the only other company with branding on USA Rugby Sevens apparel at the tournament, apart from kit maker adidas, will be United Laboratories, which will feature on the lower back of the jersey and cuff of the shorts.

United Laboratories is a Premier Partner to USA Rugby and acted as a Global Partner to the Rugby World Cup Sevens in 2018.