McLaren Racing

McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix

Project and work management software company Smartsheet uses sports sponsorship to integrate its services into high-profile sports organisations like McLaren Racing and NHL franchise the Seattle Kraken. Matthew Williams reports.

McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level

McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio

McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team

McLaren Racing has extended and expanded its agreement with sportswear brand Castore

McLaren Racing has announced a new sponsorship between its NTT IndyCar Series team Arrow McLaren SP and semiconductor manufacturer Onsemi

The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship

McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…

McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team. The multi-year deal will commence from the start of the 2023 Formula 1 season

McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze

McLaren Racing has signed a sponsorship agreement with Saudi Arabian city development project NEOM

McLaren Racing has signed up global financial institution Goldman Sachs to its sponsorship portfolio. The multi-year deal makes the company an ‘Official Partner’ of McLaren’s Formula 1 team. A

Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX

McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio

McLaren Racing has expanded its agreement with eyewear brand SunGod

McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time

McLaren Racing has signed up multi-cloud services provider VMware as its latest sponsor