McLaren Racing
McLaren responds to calls to remove Velo branding for Dutch Grand Prix
McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix
‘Formula 1 was the natural fit’ | Andrew Bennett, Smartsheet
Project and work management software company Smartsheet uses sports sponsorship to integrate its services into high-profile sports organisations like McLaren Racing and NHL franchise the Seattle Kraken. Matthew Williams reports.
McLaren expands Deloitte association to global level, adds sustainability focus
McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
McLaren Racing marks latest motorsport move for Salesforce
McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
DP World returns to F1 with McLaren
McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
McLaren expands Castore deal to include Extreme E and Formula E teams
McLaren Racing has extended and expanded its agreement with sportswear brand Castore
Arrow McLaren signs technology sponsor Onsemi
McLaren Racing has announced a new sponsorship between its NTT IndyCar Series team Arrow McLaren SP and semiconductor manufacturer Onsemi
US sponsorship of F1 teams up 66 per cent in two years
The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Jack Daniel’s makes F1 market entry with McLaren
McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team.
The multi-year deal will commence from the start of the 2023 Formula 1 season
K-Swiss enters F1 with McLaren deal, MindMaze backs Alfa Romeo
McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze
McLaren agrees deal with Saudi city project NEOM, Buzz Group signs with AlphaTauri
McLaren Racing has signed a sponsorship agreement with Saudi Arabian city development project NEOM
McLaren signs up Goldman Sachs ahead of British GP
McLaren Racing has signed up global financial institution Goldman Sachs to its sponsorship portfolio.
The multi-year deal makes the company an ‘Official Partner’ of McLaren’s Formula 1 team.
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Ricciardo appointed OKX brand ambassador
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
McLaren adds Cadence as latest sponsor from technology sector
McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio
McLaren expands SunGod licensing deal to include Extreme E
McLaren Racing has expanded its agreement with eyewear brand SunGod
McLaren Racing diversifies with Formula E entry
McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time
McLaren continues sponsorship drive with VMware
McLaren Racing has signed up multi-cloud services provider VMware as its latest sponsor