Insurance company MCE has been named title sponsor of the Ulster Grand Prix motorcycling event, which takes place annually in Northern Ireland.
MCE Insurance has agreed a three-year deal with organisers of the event, which is said to be the world’s fastest road race and will this year take place from August 8-13. The event will officially be known as the MCE Insurance Ulster Grand Prix for its 2016, 2017 and 2018 editions.
The company, which specialises in motorcycle insurance, also serves as the title sponsor of the British Superbike Championship series, a position it has held for the past eight years.
“We’ve seen and been impressed by the support MCE Insurance has offered the BSB in the past eight years,” Noel Johnston, clerk of the course at the Ulster Grand Prix, said. “This is a company that understands bikes and the mentality of both bikers and bike fans, making it a fantastic fit for us and one which we believe will allow us to really build our profile as the world’s fastest road race across the UK, Ireland and beyond.
“For us, MCE’s decision to commit to a three-year deal is a clear demonstration of confidence in the strength of our event, which undoubtedly offers some of the most thrilling racing seen anywhere on the roads, and its ability to offer significant exposure and value to its partners.”