English Premier League football club Manchester City has entered into a partnership with online gaming company Betsafe.
Betsafe becomes an official betting partner of the club’s men’s and women’s teams. Terms of the deal were not disclosed, but Betsafe said it will cover its core regions.
Manchester City supporters will be granted access to exclusive Betsafe promotional activities as part of the deal. The company will also be given extensive advertising rights at City’s Etihad Stadium and on the club’s official website.
In addition, Betsafe-branded betting kiosks will be installed at the Etihad Stadium.
Martina Brynielsson, global brand manager for Betsafe, said: “This is our first sizeable foray into partnerships in the UK and we're over the blue moon to be working with Manchester City FC – we couldn’t start with a better partner. Manchester City is a powerhouse around the world, a leader in its industry and perfectly embodies our brand’s 'in it to win it' mentality.
“With one of the largest fan bases and average attendances in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering.”