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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Super League Triathlon appoints Sport Collective GV6 to commercial role
The Super League Triathlon series has appointed specialist sponsorship and digital consultancy Sport Collective GV6 to support the development and implementation of its commercial strategy
Super League Triathlon inks global sponsorship with OFX
Super League Triathlon has signed up international money transfer company OFX as a 'Global Partner' for 2021
German Triathlon Union questions ethics of Ironman Worlds painkiller sponsor
The German Triathlon Union (DTU) has expressed its unease over pain relief brand Aleve’s sponsorship of the 2019 Ironman World Championships, which take place in Hawaii tomorrow (Saturday).
London Triathlon recruits AJ Bell as title sponsor
Online investment provider and stockbroker AJ Bell has signed up as the title sponsor of the 2015 London Triathlon.