Chinese sportswear company Li-Ning has broadened its portfolio by agreeing a partnership with Malaysia’s SepakTakraw League (STL).
The deal will initially cover the STL’s 2019 season, which commences on September 6.
Li-Ning will supply kit to all teams and match officials, which will also be made available to purchase for fans.
CK Lee, head of sports at STL’s commercial partner, pay-television broadcaster Astro, said: “Astro Arena is excited to see Li-Ning, renowned for its badminton and basketball athletic apparel and footwear, venturing into sepaktakraw.
“As athletic apparel is integral to any sports, we see Li-Ning as our committed, long-term partner to develop STL into a world-class sepaktakraw league, serving as a grooming ground for sepaktakraw champions.
“After five seasons, STL is hitting a new stride. It set a new record of 5.6 million unique television viewers during STL 2018, with each match garnering an average 129,000 viewers.”