Li-Ning ventures into sepaktakraw with STL deal

Chinese sportswear company Li-Ning has broadened its portfolio by agreeing a partnership with Malaysia’s SepakTakraw League (STL).

The deal will initially cover the STL’s 2019 season, which commences on September 6.

Li-Ning will supply kit to all teams and match officials, which will also be made available to purchase for fans.

CK Lee, head of sports at STL’s commercial partner, pay-television broadcaster Astro, said: “Astro Arena is excited to see Li-Ning, renowned for its badminton and basketball athletic apparel and footwear, venturing into sepaktakraw.

“As athletic apparel is integral to any sports, we see Li-Ning as our committed, long-term partner to develop STL into a world-class sepaktakraw league, serving as a grooming ground for sepaktakraw champions.

“After five seasons, STL is hitting a new stride. It set a new record of 5.6 million unique television viewers during STL 2018, with each match garnering an average 129,000 viewers.”