German Bundesliga team Schalke 04 has agreed a partnership with Korean tyre manufacturer Kumho Tyre through the 2016-17 football season.
Kumho Tyre will receive advertising space on the 3D logo carpets next to the goals and a presence on the LED boards at the Veltins-Arena during Schalke home games, along with hospitality packages and promotion across the club’s online, social media and television platforms.
The partnership includes an option for it to be extended for a further year.
The agreement expands Kumho Tyre’s presence in European football, where it is a partner of English Premier League team Manchester United, Austrian side Rapid Vienna and Schalke’s Bundesliga counterpart Hamburg SV.