USA Hockey has agreed a multi-year deal to add food company Kraft as an official sponsor.
Building upon Kraft’s agreement with the NHL league across North America last month, the USA Hockey collaboration will be used to promote its Hockeyville programme across the United States from January next year.
Already established in Canada over the past eight years, Hockeyville will give towns the chance to win a $150,000 (€119,000) arena makeover courtesy of Kraft and host an NHL pre-season game.
In addition, Kraft will be the presenting sponsor of USA Hockey’s participation initiative Try Hockey for Free Days – the first of the 2014-15 season slated for November 8 – and designated as a proud partner of USA Hockey Families.