Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.
The deal will run for 10 years, with the agreement securing the Korn Ferry Tour name until 2028.
The circuit has been known as the Web.com Tour for seven years and had previously been sponsored by Nationwide, Buy.com, Nike and Hogan.
Korn Ferry has also become the PGA Tour’s Official Marketing Partner and will assume sponsorship of the developmental circuit’s Tour Championship, the third and final event of the Korn Ferry Tour Finals.
The Korn Ferry Tour will continue to award PGA Tour membership to the tour’s 50 leading players, including the top 25 from the regular season points list and the top 25 from the three-event Korn Ferry Tour Finals points list.
Korn Ferry chief executive Gary Burnison said: “This sponsorship will further elevate our brand as a global organisational consultancy and extend awareness of our firm to new audiences around the world.”