Japanese and Korean food shopping corporation Lotte Group has agreed a long-term deal to become a sponsor of the Korea Ski Association.
The deal will run for six years, from 2015 until at least 2020.
Lotte has pledged approximately W10bn ($9.1m/€7.3m) to the national governing body over the course of the deal, including W2bn in 2015 alone.
The deal will also cover the country's participation at the 2018 winter Olympic Games, which will take place in the Korean city of PyeongChang.