France’s Ligue Nationale de Handball has announced a multi-year sponsorship deal with Japanese technology company Konica Minolta.
Brokered by the Sportfive agency and effective from the 2013-14 season, Konica Minolta’s deal covers sponsorship at French handball’s four premier events; the French Championships, the Champions Trophy, the closing round of the League Cup and Handball Night.
Konica Minolta will enjoy brand visibility through pitchside LED panel advertising and on-pitch stickers at all first division matches. Additionally, the company’s logo will feature prominently in LNH advertising and communication drives created to push its showpiece events.