The Kontinental Hockey League has unveiled a series of commercial partners ahead of the start of the European ice hockey tournament today (Monday).
Telecommunications company Rostelecom, GazEnergoServis, a subsidiary of energy giant Gazprom, and the Haier steel company have signed up as new partners of the competition.
Insurance group Sogaz – a partner since the debut of the championship in 2008 – was one of four extensions to be announced by KHL president Dmitry Chernyshenko, along with telecommunications company Megafon, the Baltika brewery, and oil and gas services provider Eriell Group.