Swiss private banking group Julius Baer expanded its involvement in the Formula E electric car-racing series by snapping up the title sponsorship rights for the Punta del Este ePrix, which took place in Uruguay on Saturday.
Ahead of the beginning of the inaugural Formula E season, Julius Baer signed up as a global partner of the championship.
“We are committed to growing into the future, not only through sustainable wealth management practices, but also by supporting ideas that are equally visionary in spirit. I look forward to seeing the development of this exciting, new fully-electric racing series and the positive impact of the bank’s commitment,” said Marco Parroni, head of front marketing at Julius Baer.
Formula E chief executive Alejandro Agag added: “After announcing them as our global partner ahead of the first race, Julius Baer have continued to show their support and commitment to Formula E and our values of sustainability and innovation.”